Heritage Marketing & Corporate Comunication
Heritage Marketing Expert. In 2001, as Ducati Museum curator, he was one of the founders of Museimpresa, the Italian association of company museums and archives. From 2003 to 2013 he was vice-president of the association and since 2001 he is a member of the association board.
Professor of “Heritage Marketing” at CUOA (Vicenza), Polimoda (Florence) and Universidad del Desarollo (Santiago del Chile).
He works and has worked with some of the most important “Made in Italy” brands, among which he was Heritage Advisor for Diesel spa (OTB group), Brand Manager at “T.Lamborghini Spa”, “Operative Marketing Manager” at Borsalino spa, Director of the industrial Association ”The Landscape of Excellence” (Guzzini, Eko, Clementoni etc.), Technical Advisor “Motor Valley project” for Emilia Romagna region, Archive Curator at Riva Yacht and Museum Curator and Special Event Manager at Ducati Motor Holding.
He has written and curated many articles and books about the Italian Industrial culture and the Automotive culture, such as “Heritage Marketing. La storia dell’impresa come vantaggio competitivo” (Franco Angeli editore), “Emilia Romagna: Terra di Motori” (Giunti editore), “Ducati: The official Racing History” (Virgin ed), “I Musei d’impresa: un’opportunità per il Paese”, Chapter in the book, (Economia della Cultura – Il Mulino).