Marketing Manager, Opera Duomo Firenze
Employee of the Opera of Santa Maria del Fiore for over ten years, has followed in quality of Marketing Manager the difficult passage of opening towards the market of a secular institution. He deals with strategic marketing plans, market analysis, benchmarking activities and all that pertains to the Marketing area. Among the various things, the creation of the Artshop Project. He currently also works as Strategic marketing and brand management consultant, and he is a Professor of Cultural Marketing at the University of Florence.